Purple rice extract, a new anti-aging ingredient used by Skinceuticals, keeps skin youthful from the inside out.  

Skinceuticals HA Intensifier Purple Rice

 "In ancient times, purple rice was considered to be effective for perennial youth and long life. Because of its reported anti-aging benefits, purple rice extract has been studied in a wide range of dermatological models," says Chloe Smith, national education and scientific communications leader at Skinceuticals Canada. "Thousands of years ago, purple rice was reserved only for Chinese emperors and their consorts because they believed its medicinal properties would ensure their health and longevity."

So what does that have to do with skin care today?

Purple Rice in Bowl - skin care benefits of purple rice 

Purple rice extract is the "main active ingredient in the new SkinCeuticals H.A. Intensifier ($120, medical spas and doctors offices)," says Smith. The rice is what gives this serum its purple colour. The serum is applied after you wash your face and before you apply your mosturizer, and it can be used by anyone regardless of age.

Why is the H.A. Intensifier such a versatile serum across different ages? Because we can all benefit from enforcing and strengthening our hyaluronic acid levels in our skin. In skin care, hyaluronic acid (HA) is a humectant that helps retain moisture in the skin, but in our dermis, HA is the jello filler between collagen and elastin, where all of our skin’s support structures sit. As we age, and also due to certain lifestyle habits, our hyaluronic acid levels naturally deplete.  

How Does the H.A. Intensifier Work Differently Than Other HA Serums?  

Most hyaluronic acid serums feature molecules of HA that can then be topically absorbed into the skin when the serum is applied for immediate hydration and simply stop there. In this way, Skinceuticals' H.A. Intensifier serum is no different. The serum has two molecule sizes of HA, a fragemented HA and an encapsupulated HA that are absorbed directly into the skin for immediate hydration effects. However, our skin has a natural HA enemy, known as hyaluronidase. Hyaluronidase is a naturally occuring enzyme in our skin that breaks down our skin's natural store of HA. Recognizing this, Skinceuticals leveraged purple rice extract in the H.A. Intensifier formula to take the serum to the next level.

HA Intensifier

What Does Purple Rice Do? 

"Purple rice extract works synergistically with licorice root extract (scientifically known as dipotassium glycyrrhizate) as an inhibitor of the enzyme hyaluronidase," says Smith. So if we think of this enzyme as a switch that needs to be turned off, the H.A. Intensifier uses purple rice and licorice root extract together to turn off the hyaluronidase enzyme. Consequently, with continued use of this serum, the skin's store of hylauronic acid increases in the skin structure, giving you the plumper skin of youth, increased firmness and a smoother texture, especially in relation to the improvement of marionette lines and nasolabial folds.

So what's the big so what of this serum? Why should you use it? "The H.A. Intensifier complements injectables fillers really well, since it improves your skin's HA content by 30 percent," explains Smith who worked on clinical trials of the product that featured 59 women who applied the product over a course of 12 weeks. By using the H.A. Intensifier, the results of inejctables fillers will last longer because the skin retains the injected hyaluronic acid longer.