Discover beauty tips for glowing skin from Aveda inspired by South Asian bridal culture.

Tulasara Wedding Mask Main

With natural skincare’s increasing popularity and our deeper sense of connection as a global village, now more than ever product innovations in the beauty market find inspiration from rich cultural traditions that historically women used in their beauty regimens before the boom of the commercially cosmetic world. Whether it’s the concept of Turkish baths, the use of ancient ingredients such as bamboo or rice in skin care, or rich alternative medicinal practices such as TCM or Ayurveda, beauty rituals have been informed by deep history of beauty rituals used by women for centuries.  

Tulasara Wedding Mask Overnight Sleep Masks

Skin Care with Natural Plant-Based Ingredients

Aveda, a leader in natural and plant-based skin and haircare that is rooted in Ayurvedic medicine builds on this movement of historically rooted beauty practices used by women in their recent skincare launch, the Aveda Tulasāra Wedding Masques Overnight, an extension of their natural Tulasāra skincare line. This duo of cream overnight masks, the Tulasāra Wedding Masques Overnight ($65, aveda.com) and Tulasāra Wedding Masques Eye Overnight ($55, aveda.com), are 97 per cent naturally derived featuring innovative plant-based ingredients for proven results. When used together on a daily basis as a skincare ritual at night, these sleep masks help hydrate and brighten the skin during your cherished beauty sleep. Some of these ingredients include a blend of three plant cells and apricot seed oil, which together work with our skin cells' natural repair processes that occur each night as we sleep. The eye mask also contains a potent algae extract blend to help get rid of puffiness and undereye circles. 

The Indian Haldi Wedding Tradition

Both the eye and face sleep masks contain curcuinoids, an extract from the Ayurvedic turmeric root that is known for its healing and brightening properties. The turmeric ingredient found in the sleep masks comes from the Haldi beauty ritual enacted during Hindu, Sikh and Islamic weddings mainly in India, but also throughout South Asia and members of the South Asian diasporas who live elsewhere. Haldi means “turmeric” in Sanskrit. In the Haldi (or Maiyan) beauty ritual, a paste made of graham flour, turmeric, a hydrating oil and rose water is spread on the face, hands, arms, legs and feet of the bride (or groom) on the day before her or his wedding by her or his family members. This ritual signifies blessings of good faith and love and also helps to brighten and cleanse the skin so it is truly glowing during one’s nuptials. Born and raised in an Indian Sikh family, I also took part in this ceremony before I got married to my husband six and a half years ago. By harnessing the power of turmeric from South Asian culture in these two sleep masks, the Tulasāra Wedding Masque Overnight duo allows any woman to covet that bridal glow on an ordinary day.

Haldi Ceremony Indian Wedding

Sleep Masks: A Relaxing Ritual to End Your Day

Currently I use the sleep masks at least three times a week before bed, although it’s safe to use them every day, as a way to anchor myself before I go to sleep. I personally love the calming scent of these masks, which comes from a blend of certified organic jasmine, chamomile and grapefruit oil. In Ayurvedic traditions this blend of oils provides balancing effects for the skin, mind and spirit. The thick cream consistency makes my skin feel luxurious both during application and upon waking from a night’s sleep without feeling greasy. Treat yourself to a bit of bridal luxury everyday with these rich, brightening masks and wake up to beautiful skin every morning.