A renowned Asian beauty secret, these small red berries detoxify and re-energize the body and skin.Goji Berries 

Now more than ever, the skincare and anti-aging industry is more transparent about the powerful ingredients used in skincare formulas. Another movement in the skincare industry is the tendency for renowned skincare brands to turn to ancient ingredients from eastern traditions, whether it’s TCM, ayurvedic medicine or ancient civilizations. We spoke with Lev Glazman, co-founder of Fresh—a modern skincare and beauty brand that combines the power of natural ingredients, science and beauty rituals to deliver an effective and cult worthy lineup of skin, body, makeup and home products—about their latest anti-aging nugget: The goji berry.

The Rich History of Goji Berries

“Nicknamed ‘red diamond’ for its nutritional value and medicinal benefits, the goji berry, a small bright red berry has been cultivated for more than 600 years in the Ningxia region of China,” says Glazman. “Legend has it that goji berries were first discovered by Buddhist monks in the Tibetan mountains, and those who ate them lived longer.”

How Glazman's Favourite Snack Sparked a Skin Care Idea

“As a fruit, it’s really good for you internally. It’s a healthy snack; I eat dried goji berries in trail mix and oatmeal, and I find it to be very energizing—not too sweet with their low sugar content, and nutritious. I’ve been eating them for years, so I wanted to look to see what the berries do to the skin,” says Glazman.

“I challenged the lab; I told them what I experienced and said that I wanted to research it, so the botanists went through the extraction process and revealed the goji’s firming properties.” 

The Antioxidant and Firming Power of Goji Fruit Extract

And the Fresh lab delivered! Goji fruit extract is a primary ingredient in the recently launched Fresh Black Tea Firming Corset Cream ($122, sephora.ca). “Derived from the Lycium chinense goji species, goji berry extract brings detoxifying properties giving you healthy and rejuvenated skin,” says Glazman. Due to its antioxidant and detoxifying properties, goji extract also helps  improve firmness and protect the skin’s youthful bounce.

Fresh’s First Neck Cream

Now that the virtues of goji fruit extract had been proven, Glazman and his team didn’t hesitate in making the extract an all-star in their newest product, a neck cream.

Fresh Black Tea Firming Corset Cream

“This is our first cream that specifically targets the neck in addition to the face. I specifically wanted to address the neck with The Firming Corset Cream because the thickness of the skin of the neck is different than the face; it accumulates more pockets of fat and experiences more sagging, so it needs those firming benefits," explains Glazman. "To maximize the firming benefits of this cushiony face and neck cream, start by applying a pea-sized amount to your neck. Massage it in upward sweeping motions from your collarbone to your jaw line, and repeat 3 times. Then move on to your face, massaging upward from your chin to your forehead to reveal a beautifully contoured complexion.”