His skincare needs, answered.

14 09 01 esthetician

The idea of comfort is very significant to Robb Gorman, aesthetician and owner of XY Men's Skin and Grooming Lounge. He understands the stigma around men pampering men but is set on altering the archaic idea. His personal adage for the predilection that men (assuming they’re properly educated and passionate) can better treat male skin is simple: “It takes one to know one.”

1. Psychology: “[Men] know male habits, good and bad, when it comes to skin and body care,” explains Gorman. “And our humour and approach to interactivity help make men feel comfortable in this often foreign setting.”

2. Physiology: As a man himself, Gorman knows his own body and the differences in skin and hair types between genders. “While genetically identical in its makeup, men’s skin tends to be thicker, have more sweat glands and produce different amounts of sebum (oils). There are also differences in its pH.” Then, of course, there’s pain management. “Say you are treating a man’s back or chest as if it were a woman’s leg. You just can’t wax a man the same way you’d wax a woman.” He then compares this experience to the iconic waxing scene on Steve Carell in The 40-Year-OldVirgin.
3. Tools, supplies and products: “In order to properly service and be respectful of the differences in hair and skin types, there has to be a greater variety of waxes, after-care and skin-care products that reflect the male difference,” says Gorman. In other words, aestheticians who cater to men exclusively will have more product and treatment options better suited to their skin.

DID YOU KOW? When it comes to skin care, as consumers, men respond to products that appeal to their overall lifestyle and offer the promise of impressing the opposite sex? This messaging is also portrayed in the men’s fragrance industry.