Find out how this buzz-worthy anti-aging beauty ingredient really works.

10 13 hyaluronic acid ingredient creams wrinkles info products

Hyaluronic acid has become increasingly more popular in skincare products on the market as the quest for the proverbial fountain of youth (and youthful-looking skin) continues to gain momentum. However, it has actually been a big contender in the skincare game since it was discovered in the 1930’s.

But what exactly is hyaluronic acid, and why do we love it so much?

For starters, there are several different methods of getting hyaluronic acid: the topical skincare product-infused way, and the injectible way. The two methods have different (and oftentimes opposing) research and provide different results, so for the sake of simplicity, we’ll explain how topical hyaluronic acid is absorbed.

We chatted with Dr. Adel Rammal, the Chief Scientific Officer for Indeed Labs, to get some background information. Hyaluronic acid is “a jelly-like substance and a naturally occurring polysaccharide (carbohydrate) found in the body, and is also a humectant (moisture-binding ingredient).” It’s no secret that hydrated skin is happy skin (otherwise why would we bother with our moisturizers in the morning?), but as it turns out, hyaluronic acid is the hidden gem behind having super moist skin. Dr. Rammal tells us “Hyaluronic acid holds up to a thousand times its weight in water. It binds to and absorbs water, providing fullness.” By locking in the moisture, you’re actually getting anti-aging benefits like fuller, plumper skin, less wrinkles and an overall smoother complexion.

Further to being the tall drink of water your skin is craving, Dr. Rammal explained that, in addition to providing increasing elasticity, hyaluronic acid also “contributes to cell proliferation and is a stimulating agent for collagen synthesis.” Not only is this ingredient immediately boosting the moisture in your skin, but it’s also going to help keep your cells regenerating. Bonus: Hyaluronic acid also aids in reversing free radical damage. What’s not to love about this ingredient?

While hyaluronic acid is becoming more available the skincare aisle of your local drugstore, the concentration of hyaluronic acid is what matters most. Dr. Rammal says, “Typically 0.1% to 0.5% is recommended,” however Indeed Labs’ go-to product, Hydraluron Moisture Boosting Serum ($25, available at Shoppers Drug Mart), boasts a one percent concetration, thanks to the addition of another moisture-absorption-boosting ingredient, red marine algae. Ask any number of beauty mavens and they’ll point you to this product—especially in cold winter months—as it can be used whether you have extremely dry skin or if you have an oilier complexion. Because of its lightweight formula, those with oily skin still reap the hydrating benefits, without the fear of clogged pores. Adding another moisturizer over top isn’t necessary.