It's official: blow outs are no longer a luxury.

For us, they're a necessity! So we headed to the Blo Blow Dry Bar's King Street West location in Toronto to talk to Melanie Groom, franchise partner of four Toronto locations (along with Tara McIntyre) about how to make this beauty-routine staple last as long as humanly possible.


"If you want the style to last, ask your stylist to use as little product as possible," says Groom. Also, the product should be applied to the ends rather than the roots. For hair that's dry and needs a little boost, use a light leave-in conditioning product, but keep it away from the crown. "Also, avoid using products with oil."


"Ask your stylist to use a round brush, rather than a flat iron or curling iron," says Groom. Especially when opting for curls or waves, ask your stylist to exaggerate the look so that even as it falls out, some bounce and body is left behind.


Groom recommends using dry shampoo between washing to keep your blown out look fresh and clean for up to four days. "Dry shampoos absorb oil and can lift the root," she says. But they must be used correctly: quickly blow hair out again after using a powder or a spray. (Eufora Dry Shampoo Spray, $24-32, at salons;; Principessa Notte Breeze Dry Shampoo, for darker shades, $12, available at;

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Sleep with your hair up in a bun, or in a braid. You can also use a silk or satin pillow case to minimize damage, tugging and style disarray.


It's one thing to extend the life of your blow out, but if your hair smells like a coffee shop or the sushi you went out for last night, that's not good. Which is why Groom recommends Mane Teeze by T & M, a product she developed with McIntyre. The hair fragrance spray comes in three fragrances ($34.99, at select Blo locations and Haute Mess, Social Butterfly (our fave) and Black Widow.

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