With increased awareness and the growth of treatment options, vaginal rejuvenation is now just as accepted as most other cosmetic treatments.


In a world where you can get lip injections on your lunch break and keep abreast of celebrity cosmetic surgeries and procedures in your social media feed it’s surprising some cosmetic treatments are still kept hush-hush.

While it may not be the topic of small talk just yet, interest in vaginal rejuvenation has silently and continually built up over the years to the point that this procedure is in the spotlight providing an important opportunity for women to educate and inform themselves on what’s involved. We break down the most common vaginal complications and treatments available.


Vaginal rejuvenation is a blanket term used to describe an array of procedures that improve function and cosmetic concerns in the vaginal area.

“I would say about one in eight women coming into my practice end up addressing some aspect of vaginal appearance and/or function,” says Dr. Jennifer L. Walden, MD, PLLC of Walden Cosmetic Surgery & Laser Center in Austin, Texas.

“Some of the main reasons women consider a vaginal rejuvenation treatment is to combat vaginal laxity, stress urinary incontinence, vaginal dryness or atrophy, labial hypertrophy and sexual dysfunction such as inability to orgasm, lack of sensation or lubrication,” says Dr. Walden.

In layman’s terms, if you pee when you laugh, have stretched labia, experience dryness or want to increase tightness down there, there is a treatment available for you.


“Overly enlarged and misshapen labia minora is a constant source of irritation and discomfort. This is because they become raw from rubbing against your clothing,” says Dr. Leila Kasrai, MD, FRCSC, owner of My Plastic Surgeon in Toronto. “Excessive labia tissue can make exercising, riding a bicycle and even sexual intercourse painful.”


Labiaplasty is a female genital enhancement surgery that removes excessive labia tissue from the inner or outer vaginal lips.

According to the American Society of Aesthetic Plastic Surgery, there were 10,774 labiaplasty surgeries performed in the USA in 2016. While it’s primarily a treatment for those looking to relieve functional impairments, 37 per cent of these treatments are done for aesthetic purposes.

Cost: Ranges from $4,000 to $6,000. 



Vaginal laxity occurs when the “vaginal walls lose elasticity and the muscles have weakened,” says Dr. Dimitrios Giannoulias, MD, OB/GYN, at Clinic 360 in Toronto. “Often [these are] damaged through traumatic child birth or episiotomy.”

“Women with these symptoms will seek to achieve tightness they have lost,” he says. Muscle damage can be the basis of other complications, such as stress urinary incontinence and sexual dysfunction.



The surgical approach to tightening the vaginal wall is called vaginoplasty surgery. “During this procedure, incisions are made along the vaginal wall to remove excess skin and scar tissue, muscles are tightened [and] the opening is repaired,” says Dr. Gian- noulias.

Women who haven’t had children and experience laxity may want to try a non-invasive option, such as the Geneveve treatment.

“Vaginal tissue, just like skin, is made up of collagen bers. Over time, collagen can lose its strength and shape, creating a feeling of looseness, especially around the vaginal opening,” says Kristi Ashton from Geneveve. The single 30-minute Geneveve treatment uses cryogen-cooled monopolar radiofrequency to deliver heat in order to stimulate the body’s natural collagen formation process, while not damaging the delicate outer skin.

“After the treatment, the body responds by generat- ing just the right amount of natural, resilient collagen in the vaginal opening,” Ashton says. “Women typically feel the results within 30 days and the full e ect at about 90 days. Clinical studies show 90 per cent of women treated reported signi cant tightening and satisfaction at 12 months.”

While old wives’ tales recommend doing pelvic oor exercises such as Kegels to strengthen this area, they cannot address the loss of elasticity in the soft tissue that rests upon the muscle and contributes to vaginal laxity, according to Geneveve.com.

Cost: Non-invasive packages start around $3,000.